Meet the Client
UF Antifraud Framework, an initiative of the UF CFO Division aimed at addressing financial fraud, waste, and mismanagement. We wanted to position the UF CFO Division as a leader in promoting financial integrity and accountability within the organization.
The FOCUS
The branding strategy aimed to create an umbrella identity that embodies strength, connection, and forward momentum for the university. This framework is supported by five key pillars: Governance, Prevention, Detection, Investigation & Response, and Monitoring.
The project delivered a comprehensive brand identity, including a primary logo, supporting icons, a defined color palette, typography guidelines, and promotional design templates to ensure a cohesive look and feel across all materials.
A key element of this success, the logo design itself embodies the strength and unity of the framework. The overarching form subtly suggests an “A” for “Antifraud,” visually representing the single, unified force of the framework supported by its five pillars.
Governance
Prevention
Detection
Investigation & Response
Monitoring
A for Antifraud + Column for strength & stability + 5 Pillars
This project successfully achieved the client’s goal of positioning the UF CFO Division as a leader in promoting financial integrity and accountability, ultimately enhancing the university’s overall financial health.
