NovApproach Spine

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Novapproachspine_logo

Meet the Client

NovApproach Spine is an innovative leader in the spine industry, serving surgeons, healthcare professionals, and industry leaders. Building on their established brand identity, design resources were enhanced to strengthen their digital and physical presence. This included creating social media designs, custom illustrations, website updates, and trade show booth graphics, as well as developing product pages, an improved “About Us” section, a news blog, and a streamlined contact page.

The FOCUS

The goal was to elevate NovApproach’s brand awareness in the spine industry, targeting surgeons, healthcare professionals, sales reps, and distributors. Targeted campaigns were developed to promote products, highlight surgeons, and showcase trade show presence. Ads aimed at distributors and sales reps emphasized how joining NovApproach could grow their business, while surgeon-focused campaigns highlighted the unique differentiators of their products. These efforts resulted in a cohesive design strategy that effectively communicated NovApproach’s vision and expanded its reach in the industry.

Impactful design and strategic ad placements elevate NovApproach Spine’s brand. Custom illustrations, engaging social media, and targeted ads drive follower growth, attract top talent, and strengthen industry connections. Polished event materials and a refreshed website reinforce their leadership in the spine industry.

Jenna is a joy to work with. She listens carefully to the heart of the idea and then quickly renders creative graphics and web page designs in a professional and compelling manner. She has helped NovApproach Spine improve our brand image which has increased our credibility in the spine market, an important element in the increased interest in our technology by surgeons and distributors.
Raymond Cloutier
NovApproach Spine
Founder/CEO